Introduction to an Integrated Content Strategy For Business

Length Time Prerequisites
 1 day 2-3 hours None

Overview

This course is for any professional who would like to understand the reasoning behind developing a content strategy and it’s benefits. It is designed to help professionals assess whether developing a content strategy might be a good idea for their organization. It is also aims to provide these professionals with an overview of what is involved in developing and implementing a content strategy.

This is a short course that can be completed in a day and typically takes 2-3 hours to finish. It will cover various interpretations of what exactly content strategy is, as content strategy differs between and within organizations. Topics covered include the business case for developing content strategy, content reuse and benefits.It will also give an overview of both the content strategy process and it’s implementation.

This course is free.

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Syllabus

MODULE 1


Defining Content Strategy

On successful completion of this module, participants will:

  • Have a better understanding of the different interpretations of what exactly content strategy is

MODULE 2


Business Cases for Content Strategy

On successful completion of this module, participants will be able to:

  • Understand various business cases and benefits for developing and implementing a content strategy

MODULE 3


Content Reuse and Benefits

On successful completion of this module, participants will be able to:

  • Know the benefits of content reuse for an organization
  • Understand how content reuse works
  • Identify commonly used technologies that support content reuse

MODULE 4


Overview of the Content Strategy Process

On successful completion of this module, participants will:

  • Gain a high level understanding of the process of developing a content strategy
  • Be able to explore different types of business requirements that influence a content strategy
  • Have an understanding of techniques that support successful execution of a content strategy

MODULE 5


Overview of Implementing a Content Strategy

On successful completion of this module, participants will be able to:

  • Understand the factors to consider in implementing a content strategy
  • Understand various ways of successfully implementing and managing a content strategy